XXXX Colour Xerox Work in Process

Description:

In the 1970s, a surge of excitement surrounded emerging technologies of instant reproduction. While video and Polaroid cameras became increasingly accessible as personal tools, colour copying continued to develop primarily within business and institutional contexts. In 1976, Western Front presented Colour Xerox, an early exhibition dedicated to Xerox technology. Building on this precedent, XXXX Colour Xerox Work in Process was an exhibition by Oliver Hockenhull, Zachary Cameron Longboy, Phillip McCrum, and Mina Totino that examined the cultural and material implications of instant reproduction.

For the exhibition, Xerox Canada loaned Western Front a 5775 colour copier, which the artists used to develop new work. Conceived as an exhibition-in-progress, the gallery functioned as an open studio in which visitors were invited to witness their process..

As part of the exhibition, the artists collaboratively produced the publication Compulsive Reproduction using the Xerox printer.

Presented with support from Xerox Canada.