Vancouver Vernacular

2015
Field:

Installation

Location:

Façade, Western Front

Description:

VANCOUVER VERNACULAR (2015) was an installation by Nils Norman developed as part of Urgent Imagination: Art and Urban Development, Part 1. With VANCOUVER VERNACULAR, Norman turns his eye to the form of the highly-designed condo billboard. Intervening on the exterior of Western Front, Norman created six billboards with words taken directly from the hyperbolic and aspirational language of local real estate projects to point to failures of an urban planning process in which cities are no longer designed, but marketed. With the words “livability,” “enviable,” “revel,” “togetherness,” “shifted,” “quintessential,” and “sold out” emblazoned across the building, Norman’s work can also be read as a poetic indictment that brings the institution’s own role in this urban transformation into sharper focus.

Urgent Imagination: Art and Urban Development was a two-part project that proposed creative alternatives to developer-driven architecture and urban planning in Vancouver. The project generated events, artworks, conferences, and an online platform for critical inquiry into issues concerning urban development, spatial justice, and critical theory.

Curated by Caitlin Jones.

A digital architectural rendering of a pioneer style heritage building. A number of large rectangular signs with words drawn from real estate language are arranged on the facade.
A green, pioneer style heritage building is plastered with large colourful signs with words drawn from real estate language, such as sold out, livability, enviable, shifted, togetherness, revel, and quintessential.

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Western Front is a non-profit artist-run centre in Vancouver.

We acknowledge the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səl̓ílwətaʔɬ (Tsleil-Waututh) Nations as traditional owners of the land upon which Western Front stands.