Retail Vérité: Vancouverama

Description:

To celebrate the launch of A Maior’s artist novella Retail Vérité: Vancouverama, Bruno Zhu of A Maior performed a reading at Sweet Cereal Mountain, an artist-run space located in Robson Public Market. Following the reading, a reception took place upstairs in the food court with catering from Nine Dumplings Nine Dishes.

Retail Vérité: Vancouverama was the outcome of writing workshops led by A Maior at Western Front in February 2025. Through a blend of improvisation, LARPing, and speed dating, the participants sketched the characters, narrative, and setting in real time. Operating in the spirit of exquisite corpse, the workshops were led by improvisational exchanges triggered by prompts. As a result, the collective writing process generated its own distinctive, internal logic—navigating thoughts on commerce, fashion, and popular culture to draw a portrait of contemporary retail phenomena. 

On March 26, 2026, a launch event took place at Art Metropole, Toronto with a conversation between Bruno Zhu and writer Derek McCormack.

Presented in partnership with Art Metropole, Toronto; Bierke Verlag, Berlin; and Sweet Cereal Mountain, Vancouver with support from the Mondriaan Fund.